Six brands across five dimensions, weighted for healthcare. Trust carries 35%, Mission 25%, Awareness 10%. etherFAX plus Weave Cloud Solutions wins the composite at 66.40 on Trust and Differentiation. The dashed crimson arc between Awareness and Mission is the score drag the brand consolidation is built to close. Click any brand chip to toggle visibility.
Combined weighted contribution: 19.75 out of a possible 35. The new client is invisible. The two companies look separate. The mission language is still gestural. None of these is a product problem. All of them are brand problems, and they are exactly what Allison is solving.
Ship the new client publicly. Bring etherFAX and Weave Cloud Solutions under one banner. Lead with all three federal-grade certifications in every analyst conversation. The projected score in twelve months under those three moves is around 70.50, Strong-band entry, with most of the lift coming from Awareness moving 35 to 50 and Mission moving 65 to 72.
All six brands compete in healthcare cloud fax and IDP. The weight profile pays Trust 35% and Mission 25%, the dimensions all three federal-grade certifications and the founder-affiliated stack feed. etherFAX wins the composite by 4.35 points over Consensus despite a smaller awareness footprint, because the moat is structural rather than commercial. The dashed crimson arc between Awareness and Mission is the score drag the consolidation is built to close.